Developers have many choices for ad monetization, from selecting the right demand partners among ad networks, agencies, DSPs, and ad exchanges...
Fax: +49 30 2021566-15
Managing Directors: Andreas Bodczek, Janis Zech
HR Number and Commercial Register: HRB 119997, Amtsgericht Charlottenburg
VAT ID No.: DE265677938
SponsorPay is not responsible for any content of third-party websites which can be accessed via links from SponsorPay’s website. SponsorPay does not control any of these sites and expressly dissociates itself from their content.
All rights reserved. Reproduction of any content on SponsorPay’s website as well as storage and usage of such content on optical or electronic data carriers only upon prior written consent of SponsorPay. Unwarranted utilization of such content in whole or in part by third parties is strictly prohibited.
All personal information that the user provides in the course of all business relations that SponsorPay collects through use of the websites and services and the user voluntarily submits will of course be handled by SponsorPay in regards to applicable data protection legal provisions.
SponsorPay collects, processes and stores that personal information that SponsorPay collects from the user or the user voluntarily submits (for instance in forms or elsewhere on websites or for services operated by SponsorPay) in electronic or any other form of communication.
To register to use the websites or services from SponsorPay the users needs to submit certain personal information. This includes among other things names, position in the company and email address.
When a user makes use of websites or services operated by SponsorPay, the latter automatically saves the domain name and/or IP address of the computer used to contact SponsorPay; the date as well as the length of the visit at websites and services operated by SponsorPay for instance through cookies; as well as pages accessed by the user on SponsorPay operated websites and services as well as the browser used.
Users can also access content and services from SponsorPay on mobile devices (such as smartphones or other mobile devices that use the Apple iOS). SponsorPay additionally stores the device's identification number (i.e. UDID or IMEI) that accesses the content as well as the standard technical information such as the operating system version and the device type to enable the user to access the content or service.
SponsorPay stores the email addresses of its users if they are submitted. The user can either submit their email address voluntarily via contact form through the websites or services of SponsorPay or submit it in the course of direct communication with SponsorPay.
When the user submits a ticket to SponsorPay customer support, SponsorPay saves the history of communication with the user as well as the information submitted by the user in the course of the communication (for example the email address), to answer their inquiry as best we can. SponsorPay does not share this information with third parties.
SponsorPay always strives to improve its offerings and services as well as to adapt them to its users. Therefore the user can submit additional information to SponsorPay as part of the use of SponsorPay offers and services or in the course of direct communication with SponsorPay such as name, address, age, gender, interests and, if applicable, payment data (if the user processes a payment via SponsorPay). The user can also allow SponsorPay to record their usage behavior on partner websites.
The publisher who works with SponsorPay shares information about publisher-user's usage behavior with SponsorPay. SponsorPay needs the publisher-user's data so that the user can receive benefits for offers from the publisher. In doing so, the publisher assigns each user a personal ("UserID") connected with the usage data. The UserID can only be read out by the publisher. SponsorPay cannot directly associate the usage data shared by the publishers via the UserID with the user. The identity of the publisher-user can only be determined by SponsorPay if the publisher-user itself initiates such a request.
Therefore, the information transmitted to SponsorPay by the publishers is not related to one individual unless the publisher-user disclosed its identity thus waiving the protection of his private information (for instance accessing the publisher's content with a user name connected to the real name or entering the email address on the publisher's website). In this case, but not solely, SponsorPay is entitled to the above-mentioned rights to use the personal information.
SponsorPay collects, processes, and stores users' personal information, in so far as SponsorPay sees legitimate business purposes for it. In other words: SponsorPay collects, processes, and stores the user data to better understand users of their websites and services and thus offer them better services. SponsorPay can, for instance, not only use the information stored for direct processing of the agreement concluded with the user (i.e. use of services, creation of invoices, use of customer support), but we can also use it to identify malfunctions and/or misuse of SponsorPay websites and services.
Therefore, SponsorPay logs and stores information on the use of SponsorPay websites and services such as activity on the publisher's website and regard to customers' advertisements or services. These include the monitoring of behavior patterns and checking for manipulations that can be useful in detecting misuse or improper activity by the user or user-publisher. SponsorPay uses special software, for example, to detect the use of illicit scripts and identify the IP address as well as other data in regard to the behavior of users and publisher-users. If SponsorPay determines that a user or user-publisher violates its contractual obligations, for instance by using illicit scripts, SponsorPay explicitly reserves the right to bring the user's or user-publisher's data together with other data stored by SponsorPay on this person to prove the violation. SponsorPay will then possibly take additional measures against the users or publisher-users concerned to restore normal operation.
SponsorPay is entitled to share user data with the service provider responsible for payment processing insofar as this is required for billing. SponsorPay is also entitled to provide user data to third parties authorized to collect outstanding balances, insofar as this information is required or useful to collect the balance. SponsorPay will inform the user of the name of the third party. If SponsorPay cooperates with third parties for these services, SponsorPay will obligate them to observe applicable data protection laws and guarantee sufficient data protection.
SponsorPay is entitled to use the information stored by and from the user or publisher-user to evaluate demography, interests and user behavior. This occurs anonymously. SponsorPay is also entitled to analyze information stored about the user or publisher-user in an anonymous, statistical and aggregate form. If and to the extent to which SponsorPay uses data to create user profiles, SponsorPay will never share the profiles with third parties without the consent of the person concerned and will immediately cease the use of the user profile if said objects to it.
SponsorPay may allow third parties to contact the user for advertising purposes. As long as the user does not object to the use of its user data for this purpose, advertising can be sent that matches his or her profile and interests (based on the information submitted to SponsorPay as well as the actions within SponsorPay websites and services. This information cannot be attributed to the user, unless the user voluntarily made this information known on a website operated by or on behalf of SponsorPay.
SponsorPay can use the email addresses acquired through an offer from SponsorPay or received directly from the user, to send the user newsletters and information on SponsorPay offers. The user can of course withdraw this consent in writing at any time (for example via email) at no charge, apart from costs incurred for transmission of the withdrawal (at the basic rates). The user will have the opportunity in every information and newsletter sent by SponsorPay to unsubscribe or send a cancellation notice.
If the user voluntarily shares personal information on request by SponsorPay, then SponsorPay will use this information with his or her consent so that the user receives personalized special offers.
Personal and pseudonymized user data are used solely by SponsorPay and not shared with third parties. Third parties receive information about user behavior only without being able to attribute it to a specific person.
SponsorPay will use and when necessary share personal information in the course of fraud prevention and detection.
SponsorPay will transmit user's personal information to advertisers only when the user redeems a promotional offer of such a partner company participates in a survey and the information is required for processing or for participation in the survey.
SponsorPay will not provide third parties with email addresses or information from the communication with customer support or other information volunteered to SponsorPay.
The user and publisher-user can change their personal information at any time (for example to update or correct it) or delete their information altogether. The user or publisher-user can contact email@example.com if they would like SponsorPay to change or stop using their information. SponsorPay will change or delete the user's or publisher-user's information as quickly as possible. However, SponsorPay points out that due to technical and organizational constraints, it is possible that some ongoing measures or those have not yet begun may continue to be carried out after SponsorPay the request for deletion has been made.
On request, SponsorPay will disclose all of the information stored about the user or publisher-user immediately and at no charge. This information will always be conveyed in electronic form - normally via email.
Data protection officer: Michael Panienka, 32791 Lage, Germany
Personal information is information that can be attributed to an identified or identifiable user. This information can be used to contact or identify the user outside of the website and the services of SponsorPay. This information includes, for instance, the user's name, email address, telephone number, and mailing address or credit card details.
User data is information that SponsorPay collects, processes and stores when the website is used. User data include in particular the features necessary to identify the user (such as the domain name and/or IP address of the computer used to contact SponsorPay, which can be used to determine the location of the computer), information about the start and end of the respective use of the SponsorPay websites and services as well as information about the pages accessed.
IP addresses serve to identify devices that are connected to the Internet. Every computer connected to the Internet can be attributed to a specific IP address or combination of numbers.
The UDID and IMEI serve as identification of mobile devices. The iPhone manufacturer Apple Inc. uses the so-called UDID, whereas the IMEI is used for other mobile devices. The codes are stored in the devices and cannot be modified by the user.
A cookie is a small text file that websites and services operated by SponsorPay - transfer to the cookie file of the user's browser so that the website and services can identify you the next time you visit. A cookie typically contains the name of the domain from which the cookie has come, the "life span" of the cookie, and a value, usually a randomly generated unique number. With the help of cookies, SponsorPay is able to recognize the user. This can help facilitate the use of SponsorPay websites and services. However, cookies per se cannot be used to identify the user. Of course, SponsorPay websites and services can also be used without cookies if the browser is set to decline cookies. Cookies already placed on the computer can be manually deleted by the user at any time. SponsorPay warns the user that use of its websites and services without cookies may be limited.
Last updated: March 31, 2011
Data protection officer: RA Michael Panienka, 32791 Lage, Germany
Thank you for visiting and using the website located at www.sponsorpay.com (the “”), which is owned and provided by SponsorPay, GmbH (“”). Your use and access of the Service is governed by and subject to the following agreements (collectively, the “”), applicable to you and your use of the Service:
Description of The Network
SponsorPay offers an advertising technology Service (the “”) that connects Publishers and Advertisers via our online platform. SponsorPay does not develop any particular Publisher Property. Nor is SponsorPay an advertising agency and SponsorPay does not create any Ad. SponsorPay is not responsible for the content, functionality or performance of any Ad or Publisher Property. Rather, what SponsorPay does is offer a web-based technology Service that collects information about how Users use Publisher Properties within the Network (“”) and enables Advertisers to serve Ads to those Publisher Properties based on specific User Characteristics via the Service. If you are a User, then you may encounter our Service when you download or visit a Publisher Property and one of our Advertisers requests that we serve Ads to that Publisher Property.
If you are a Publisher or Advertiser, you are required to create a password-protected account (“”) in order to use certain features of the Service. You are responsible for maintaining the strict confidentiality of your password, and you shall be responsible for any access to or use of your Account, including any fees, costs, or expenses incurred or accumulated as a result of such use, by you or any person or entity using your password, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee or agent. You agree to (a) immediately notify SponsorPay of any unauthorized use of your password or Account or any other breach of security, and (b) ensure that you exit from your Account at the end of each session. It is your sole responsibility to protect your password, control access to and use of your Account, and notify SponsorPay when you desire to cancel your Account. SponsorPay will not be responsible or liable for, and you hereby waive any claim against SponsorPay in connection with, any loss or damage arising from your failure to comply with this provision.
Intellectual Property Ownership
Unless otherwise noted, all text, content, and documents made available via the Service, any names, logos, trademarks, service marks, brand identities, characters, trade names, graphics, designs, copyrights, trade dress, or other intellectual property appearing via the Service, and the organization, compilation, look and feel, illustrations, artwork, videos, music, software and other works via the Service (the “”) are owned by SponsorPay or used with permission or under license from a third party, such as a Publisher or Advertiser (hereinafter collectively referred to as the “”) and are protected under copyright, trademark and other intellectual property and proprietary rights laws. As between SponsorPay and you, all right, title and interest in and to the Content will at all times remain with SponsorPay and/or its Owners. All brand names, product names, titles, slogans, logos, or service names and other marks used via the Service, are registered and/or common law trade names, trademarks or service marks of SponsorPay.
Limited Use; Restrictions on Use
Third Party Mediation
From time to time, in our sole discretion, we may enter into certain additional agreements with third parties to provide additional services. In such case, we will execute a separate agreement with these parties a establishing specific license terms and restrictions for the use of our Services, trademarks, logos, designs, layouts, or the look and feel of our Services. ALL OTHER MEDIATION OR RESALE, RE-USE, OR SUBLICENSING OF OUR SERVICES BY ANY PARTY OR ENTITY OTHER THAN US IS STRICTLY PROHIBITED AND UNAUTHORIZED AND MAY VIOLATE CIVIL AND CRIMINAL LAW, INCLUDING THE COMPUTER FRAUD AND ABUSE ACT. THIS INCLUDES WEB-SCRAPING OR ATTEMPTING TO MEDIATE OR MEDIATING OUR EXCHANGE AND OFFERS. Our election to enter into any agreement does not, and shall not, constitute a waiver of this prohibition to any party except the third party with which we have executed such agreement.
Even if this Service includes features and functionality that permit you to upload certain Content to our services or systems, including earning statements and records (“”) this Service is not and shall not function as an archive. SponsorPay shall have no liability to you or any other person for loss, damage, or destruction to your Submission. You shall be solely responsible for maintaining independent archival and backup copies of any Submission.
Without limiting the foregoing, the Content and all other features via the Service are provided to you “AS IS” and “AS AVAILABLE” without warranty of any kind with respect to the Service and/or Content, either express or implied, including but not limited to, fitness for a particular purpose, title, or non-infringement. Should Publisher Propertylicable law not permit the foregoing exclusion of express or implied warranties, then SponsorPay hereby grants the minimum express or implied warranty required by such Publisher Propertylicable law. No advice or information, whether oral or written, obtained by you from SponsorPay, its employees, agents, suppliers or any other persons shall create any warranty, representation or guarantee not expressly stated in this section. Additionally, SponsorPay does not make any warranties that the Service will be uninterrupted, secure or error free or that your use of the Service will meet your expectations, or that the Service, Content, or any portion thereof, is correct, accurate, or reliable. SponsorPay reserves the right to change any part of the Service at anytime without notice.
Limitation of Liability
Digital Millennium Copyright Act
SponsorPay is committed to respecting and protecting the legal rights of copyright owners. As such, SponsorPay adheres to the following notice and take down policy, in full compliance with Section 512(c)(3) of the DMCA (17 U.S.C. § 512 et seq.). If you believe any of the Content on this Service or any Publisher Property or advertisement made available via the Network infringes upon your intellectual property rights, please submit a notification alleging such infringement (hereafter a “”). To be valid, a DMCA Takedown Notice must (a) be provided to SponsorPay’ designated agent, (“”), as set forth below, and (b) include the following:
SponsorPay’ Copyright Agent to receive DMCA Takedown Notices is: email: firstname.lastname@example.org. For clarity, only DMCA Takedown Notices should go to the Copyright Agent; any other feedback, comments, online purchases or other communications should be directed to the applicable customer service links posted via the Service. You acknowledge that in order for SponsorPay to be authorized to remove or disable access to any Content, Publisher Property or advertisement, your DMCA Takedown Notice must comply with all of the requirements of this Section.
Choice of Law
No Framing; Links; Third Party Sites
Framing, in-line linking or other methods of association with the Service are expressly prohibited without prior written approval from SponsorPay.
SponsorPay, March 2014
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We have experienced great results with SponsorPay's holistic approach to user acquisition and monetization.
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SponsorPay has created a sophisticated monetization solution that pinpoints and addresses developers’ needs.
SponsorPay empowers developers to monetize
their games easily and intelligently.
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