Sponsorship of content in popular social applications proves highly effective to boost recognition and positive sentiment toward a brand. Here's how it works:
1. User is engrossed in online game or entertainment service
2. User desires virtual currency or premium features
User is engrossed in online game or entertainment service
User desires virtual currency or premium features
3. User engages with targeted advertising campaign
4. User receives advertiser-sponsored virtual currency
User engages with targeted advertising campaign
User receives advertiser-sponsored virtual currency